Webinars for wellness and health businesses, automated from first click to follow-up
I design and build the system behind your webinar: social media engagement, registration, reminders, segmentation forms, replay pages, sales and nurture, so more of the right people show up, and the webinar keeps working after you log off.
13 years managing events inside an OB/GYN medical association · 6+ years building marketing automation for US businesses · English, Portuguese and Spanish
Most webinars don't fail on the day. They fail in the system around them.
The content is often great. What goes wrong happens before and after the live session, in the places nobody owns.
From one social media comment to the replay, in a single automated flow
On the left is what a registrant experiences. On the right is the workflow running behind it. Every message is triggered by something the person did, so it arrives at the right moment without anyone on your team typing it.
What goes into a webinar that runs itself
1. Social media engagement automation
Your posts do the inviting. When someone comments a keyword such as JOIN, they receive a private message with the registration link in seconds. Replies, questions and DMs land in one shared inbox, so nobody is left waiting.
2. Registration pages and webinar registration management
A focused registration page with one clear promise and one form. Every registrant lands in your CRM with the source they came from, so you always have one complete list instead of scattered sign-ups.
3. Automated webinar reminders
Confirmation, calendar link, a reminder the day before, one an hour before and a "we're live" message. Email for everyone, text or WhatsApp only for people who agreed to receive them. This sequence is where show-up rates are won.
4. Attendance tracking
Who attended, who missed it and how long people stayed. When your webinar platform is connected to your CRM, attendance comes back as tags you can act on.
5. Replay automation and replay sales
People who missed the live session receive the replay automatically. The replay page shows your offer next to the video, with a real closing date, so the webinar keeps selling while you work with your clients.
6. Post-webinar nurture and segmentation
Each person gets the follow-up that matches what they did: a personal message for people who stayed until the offer, the replay for people who missed it, and helpful content for people who aren't ready yet.
7. Webinar reporting
Clear numbers on registrations, show-up rate, replay views, offer clicks and sales by source, so your next webinar is better than the last.
Your registration form is your best research tool
A few well-chosen questions tell you who is ready to buy and who is just curious, before the webinar even starts. Each answer becomes a tag, and each tag changes what that person receives next.
A team member is notified to follow up personally after the webinar.stage: ready
Receives a comparison guide and an invitation to ask questions.stage: comparing
Joins a gentle educational sequence after the event.stage: curious
Shows which channels bring registrants who actually attend and buy.source: instagram
Texts go only to people who opted in.sms: consented
Ask about interests, readiness and preferences, never about health conditions. Health details are sensitive personal data under laws such as Brazil's LGPD and Europe's GDPR, and may be protected under HIPAA in the United States.
Know exactly what happened after your webinar
After every webinar, you should be able to answer four questions in a minute: how many people registered, how many showed up, who watched the replay and who bought. Here's what that report looks like.
From registration to purchase
Number of people at each step
Where registrants came from
Registrants by source
How long live viewers stayed
Share of live attendees still watching, by minute
Illustration with example data. Your real report is built from your own registrations, attendance and sales.
Reading a report like this, you'd notice three things. Instagram brings the most registrants, so it deserves more webinar promotion. The replay added 96 viewers who would otherwise have been lost. And the drop after the offer at minute 32 suggests keeping the Q&A before the pitch next time.
How a webinar system comes together in GoHighLevel
The right platform depends on your business, and the same journey can be built with other tools. GoHighLevel is a useful example because it brings pages, forms, messaging, automation, payments and reporting into one place. Here's how each stage of a webinar maps to its features.
| Webinar stage | GoHighLevel feature | What it does |
|---|---|---|
| Promotion | Social Planner, Instagram and Facebook comment triggers, unified Conversations inbox | Schedule promotional posts, send the registration link by DM when someone comments a keyword, and answer every message in one place. |
| Registration | Funnels and websites (including webinar templates), Forms and Surveys | Build the registration and thank-you pages, and ask segmentation questions that save to custom fields. |
| Contact management | Contacts, tags, custom fields, smart lists | Keep one clean list of registrants, organized by event, source, interest and readiness. |
| Reminders | Workflows with wait steps; email, SMS and WhatsApp messaging | Send confirmations, calendar links and timed reminders automatically, through the channels each person consented to. |
| The live session | Integrations with your webinar or meeting platform; trigger links | In most setups the live video runs on a dedicated webinar platform connected to GoHighLevel, with join links tracked and attendance synced back as tags. |
| Replay and sales | Funnel pages with video, order forms and payments, calendars | Host the replay with your offer beside it, take payments, or let people book a call or first visit directly. |
| Follow-up | Workflows with if/else branches, pipelines and opportunities | Send different follow-ups to attendees, no-shows and offer clickers, and track every potential client through your sales stages. |
| Reporting | Dashboards, funnel and page statistics, attribution | See registrations, show-up rate and sales by source in one place. |
Feature names and availability can change and may depend on your plan. Check the current GoHighLevel documentation for your account.
Built for wellness, health and medical education
From the first idea to the final report
Choose the level of support you need
Webinar Systems Setup
- Registration pages and segmentation forms
- Social media comment automation
- Confirmation and reminder sequences
- Replay page and follow-up workflows
- Post-webinar reporting
Full Webinar Management
- Everything in Systems Setup
- Planning and speaker coordination
- Promotion and social assets
- Live event support
- Post-webinar report and recommendations
Ongoing Webinar Partner
- For a recurring webinar calendar
- Annual planning
- Reusable, improving systems
- Repurposing webinars into content
Let's build the best webinar you've ever run
Tell me about your audience, your offer and your date. On a short call, we'll map the journey from the first comment to the follow-up, and I'll show you where your webinar can win more registrants, attendees and clients.
Webinar automation: frequently asked questions
What is webinar automation?
Webinar automation connects the steps of a webinar into one system: registration, confirmations, reminders, attendance tracking, replay delivery and follow-up. Each message is triggered by what a person does, so it arrives at the right time without manual work.
How do I increase my webinar show-up rate?
Use a reminder sequence rather than a single email: a confirmation with a calendar link, a reminder the day before, one an hour before and a "we're live" message. Add text or WhatsApp reminders for people who agreed to receive them, and keep the registration page's promise clear.
Should every registrant receive the replay?
Send the replay to everyone who registered, with a different message for people who attended and people who missed it. A replay page with a clear closing date and your offer next to the video keeps the webinar working after the live session.
What questions should a webinar registration form ask?
Keep it short: name, email, one question about readiness or interest, how they heard about you, and their reminder preferences with consent. Avoid questions about health conditions.
Can GoHighLevel run webinars?
GoHighLevel can manage the system around a webinar: registration pages, forms, reminders, social media comment automation, replay pages, payments, follow-up and reporting. In most setups, the live session itself runs on a dedicated webinar or meeting platform connected to it.
Do you work with tools other than GoHighLevel?
Yes. GoHighLevel is one example. I work with the tools you already use, or help you choose what fits your business, audience and budget.
Do you support bilingual or international webinars?
Yes. I support webinars in English, Portuguese and Spanish, including multilingual communication and reminders in each attendee's language.