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Marketing automation depth
More than five years working deeply with GoHighLevel—pipelines, workflows, nurturing, reporting and the unglamorous plumbing that decides whether a lead is followed up well.
About · Natalia Nogueira
I have always been the person who sees what could work better—and stays to build it.
For more than a decade, my work has lived behind the scenes of businesses, events and client experiences. I have organised complex medical operations, built marketing systems, connected platforms, designed journeys and helped teams turn ambitious ideas into something people can actually experience.
That combination changed the way I see growth.
Natalia Nogueira is a Health & Wellness Marketing and Growth Strategist and the founder of Natalia Nogueira Tech For Health. I work with wellness centres, health businesses and cosmetics brands— connecting brand positioning, websites and funnels, content, SEO, CRM, marketing automation, analytics and AI-assisted workflows into one client journey. My work spans businesses in the United States and Brazil.
I am a marketing and technology strategist, not a physician, clinician or healthcare provider. My expertise is marketing strategy, marketing technology and client journey systems for health and wellness businesses—never medical advice, diagnosis or treatment.
The strongest businesses connect the promise on the outside with the experience on the inside.
That is the work I do
What I bring to the table
Strategy, technology and execution in the same pair of hands.
02
Thirteen years inside medicine
Operational experience in a medical association: complex events, memberships, education programmes and the coordination that keeps clinical professionals engaged.
03
Across the health ecosystem
Wellness centres, health businesses, cosmetics brands, education companies, webinars, memberships and high-ticket journeys.
04
Full-stack growth scope
Websites, funnels, CRM, automations, tracking, reporting and content foundations—designed together rather than handed between vendors.
05
Data science and AI studies
Formal study in data science and artificial intelligence, applied to attribution, reporting and deciding what should be automated and what should stay human.
06
Two markets, one standard
Experience serving businesses in Brazil and the United States, working with founders, creatives, developers, sales teams and operational teams.
How I work
Founder to founder, then behind the scenes.
I can sit with a founder to clarify the vision, map the journey and direct the creative—then go behind the scenes to make sure the CRM, automations and reporting support what we promised on the front end.
Clients do not bring me in for another isolated marketing task. They bring me in when they need the pieces to finally make sense together.
ConnectedIntentionalTrustedBuilt around your business
Selected writing
Where this thinking is written down.
Growth Systems
How wellness businesses sell with webinars
Turn one Instagram comment into a webinar registration, a live offer and a replay that sells on autopilot. A growth guide for wellness businesses.
Growth Systems
Your next clients are already in your CRM
Learn the 3-message strategy to reactivate old leads in your wellness business: subject lines that work, what to avoid and how to keep undecided leads warm.
AI & Discovery
SEO, AEO and GEO for Wellness Brands
Learn how wellness centers, clinics and health brands can build visibility across Google, AI Overviews and ChatGPT with credible, answer-ready content.
Growth Systems
Marketing When Ads Are Restricted
Why Google and Meta restrict health and supplement advertising—and how educational content builds trust, organic demand and stronger compliant campaigns.
Content & Authority
Social Media for Wellness Brands in 2026
Learn what wellness brands should post in 2026 to create recognition, demonstrate expertise and move audiences toward an informed decision.